Southstudio are concerned about the quality of the shopping experience at Oxford Street. Having shopped there ourselves, we have experienced the increasingly non-conducive shopping environment and have responded with a radical proposal, influenced by the “highline” movement strategy. The idea is aimed at solving current problems of congestion on Oxford Street whilst providing a new attraction. Our concept is for a major new pedestrian linear park calmed of traffic with possible linkage into stores at first floor level above a bus carriageway and with a rapid transit system to allow shoppers to move along Oxford Street in comfort. Shopping should be a pleasurable pastime, and at its best, a cultural experience.
The current problem? At the moment footfall counts on Oxford Street are approximately 3 million people per week, and at peak times can reach 60,000 people per hour. This density of use is compelling for retailers but can cause problems that exasperate shoppers. Pollution from excessive vehicular movement, causes health issues and increasing risk of accident and injury, whilst the pure physical hassle caused by pedestrian movement is non conducive to an enjoyable and effective shopping experience.
Posted 3rd February 2014
Status: Concept design